Roadside dispatch platform

Barefoot Towing: roadside dispatch, from missed calls to booked jobs

Client
Barefoot Towing
Scope
Custom softwareMobile appGPS tracking
barefoottowingllc.com
Barefoot Towing
The problem

A tow you can’t dispatch is a job you don’t get.

A roadside assistance operator running dispatch the way most of the industry still does: phone calls, memory, and a driver you hope is close. No live picture of where trucks were, no record of the customer journey between the breakdown and the invoice, and every missed or mishandled call was revenue driving past.

  • Dispatch coordinated by phone and memory
  • No live GPS picture of the fleet
  • The customer experience ended at "someone is on the way"
What we built

Custom towing dispatch software, end to end.

We designed and engineered a custom dispatch platform around how the operator actually works. Real-time GPS tracking of every truck, smart routing that puts the closest capable driver on the job, and a customer journey (status, ETA, driver identity) that turns a stressful breakdown into a brand moment. Built mobile-first, because dispatch happens from the cab, not a desk.

  • Real-time GPS fleet tracking and smart routing
  • Mobile-first dispatch built for the cab, not the back office
  • Customer-facing status and ETA from callout to drop-off
The outcome

A tow becomes a brand moment.

Dispatch runs on the system instead of on recall. Drivers get routed instead of called, customers see progress instead of waiting blind, and the operator has a platform that carries the brand through its most stressful touchpoint. It’s live today. Click through and see it running.

Live in production

This one’s live. Poke at it.

Open barefoottowingllc.com
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July 2026
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Available times (ET)

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60-minute call · weekdays 9 AM – 4 PM ET